Case Study: ESB Live

ESB has been one of the Hall’s longest and most important supporters in terms of sponsorship and corporate membership, and has facilitated some of the most exciting projects at the Hall. Over the course of 25 years ESB has supported education programmes, Classical music series, traditional music festivals and currently – a popular music series named ESB Live.

ESB Live was devised in response to ESB’s objective of engaging a diverse range of stakeholders within the context of a vibrant cultural experience. It was also demonstrates ESB’s commitment to culture and music amongst the general public.

Working closely with the Marketing Department at the Hall, ESB were able to maximise the awareness of the partnership, reaching an even greater audience through external branding and promotional material and press related to the events and artists.

External ESB branding at the National Concert Hall, combined with branding on promotional material relating to the series also ensures that ESB’s support for the ESB Live series is visible to a wide range of stakeholders.
 
ESB Live runs over the course of a year featuring between 4 and 5 concerts. Previous artists have included The Gloaming, Bell X1, Bryan Ferry and Pink Martini.